Mint Tries It So You Don’t Have To – Itsy Bitsy Book Bits

From time to time, I get unsolicited messages from bookish companies asking me to try their products. And I guess it works, because I’m always curious about whether these sites are legit!

Today, I’m reviewing the ARC/author service company Itsy Bitsy Book Bits so you don’t have to. (And to be honest, I don’t think you should).

Why I got solicited and why I’m skeptical

I got an email from Itsy Bitsy Book Bits a few months ago. It looked like this:

I don’t know about you, but there’s something about this email that gave me some orange flags. I’m not sure if they intended it this way, but the different fonts and spacings especially reminded me of a phishing email trying to get past the filters of email providers.

This email was also sent to me as a newsletter… and I don’t remember signing up for it. Maybe I did and I just forgot, which is totally possible But if I didn’t, it feels a little invasive. How did the company get my email address, considering that I don’t even publish my email address on my blog? Did another company sell my info?

To be fair, Itsy Bitsy Book Bits seems to be a legit company…

This company does many bookish things. They distribute ARCs, set up book tours for authors, offer beta reading, and offer social media management – among other things.

I was able to find legitimate authors speaking about this service on their website and in the front matter of their books themselves. I found that they had many positive reviews on Booksy and on their Facebook page. And, I didn’t get any hits when searching up “Itsy Bitsy Book Bits scam” which is a good sign.

… But I wouldn’t recommend them for ARCs/book tours

The first problem is that the website is incredibly difficult to browse. Especially when compared to their competitors like BookSprout and NetGalley. I don’t even know what to take a screenshot of for this blog, that’s how messy I find it! I can’t imagine it’s particularly accessible to people who use technology like screen readers either.

There doesn’t seem to be any filtering system for readers to find what they want. Also, reviewers have to apply to join the review team using their Facebook group and request books using Google Forms. I think this system is inefficient and poor for privacy protection.

Second, I’m very skeptical about their reviewer policy (from their Become a Reviewer page).

I’ve been an ARC reader for several websites before and I have never seen a website asking reviewers to sign an NDA. Unless I’m missing something, it’s not standard practise for ARCs. And fairly or unfairly, it leads me to believe that this company is unfamiliar with what book bloggers and reviewers actually do.

I’m not sure why the NDA is needed. What are the terms of the NDA? What do they try to bind reviewers to? Is it even legally enforceable? My law student spidey senses are tingling… and not in a good way.

I usually try to review a book with the service in order to give a full sense of the website, but I am very uncomfortable with signing an NDA to be an ARC reader. There are plenty of other websites with great ARCs that don’t require this of their readers.

I appreciate that everyone has different experiences with bookish companies. But from what I’ve seen from Itsy Bitsy Book Bits, I feel uncomfortable using it or recommending it to anyone else in the bookish community.

This is another one of my bookish site reviews. If you’re interested in reading more, I have posts on NetGalley, Readerly, Reedsy Discovery, and more. You can find a master list to all my discussion posts here.

Have you ever heard of Itsy Bitsy Book Bits? Have you worked with them before and if so, what was your experience like?


13 thoughts on “Mint Tries It So You Don’t Have To – Itsy Bitsy Book Bits

  1. Krysta October 24, 2022 / 4:27 pm

    I am very curious about what the NDA would cover. The whole point of getting an ARC to review is to talk about the ARC, so what part of this model is supposed to be secret? That would give me pause.

    Liked by 1 person

    • Mint October 24, 2022 / 8:19 pm

      I’m guessing that it’s to prevent people from pirating the ARC before release, but an NDA still seems like overkill. Something like a site policy that prevents pirates from reviewing ARCs again should be enough.


      • Krysta October 25, 2022 / 6:28 am

        That could be it. Though I agree with you that the whole thing is odd when that’s not how other review sites work. I took a look at their website, too, and the whole design felt cringey, and I would have thought it was just built by a random person and not legitimate, to be honest. I’m somewhat surprised it is a real website!

        Liked by 1 person

      • Mint October 25, 2022 / 10:32 am

        Me too! I saw enough positive reviews or mentions in front matter that it seemed legitimate enough, but it could’ve been bought or written about a different service (not ARCs). So… who knows.

        Liked by 1 person

  2. Briana | Pages Unbound October 24, 2022 / 4:43 pm

    I looked around their website and am also confused. Reviewers are called interns? The NDA is for what? It’s a company to promote books, so surely you are not signing a document to not talk about the books!

    Liked by 1 person

    • Mint October 24, 2022 / 8:19 pm

      I don’t know! My guess is that’s it’s an NDA related to the ARCs – like not pirating the book before release date? But there are other laws for that. And as I’ve learnt in law school, other non-law related ways to convince people to do things.


      • Briana | Pages Unbound October 24, 2022 / 8:20 pm

        I had several internships with literary agencies and publishers and they basically were like, “Don’t talk about the books.” I didn’t have to sign an NDA for them, where it would kind of make more sense if there was something they didn’t want revealed to the competition or leaked to the public before any real promo of the book!

        Liked by 1 person

    • Mint October 24, 2022 / 8:17 pm

      The first time I heard of it was when they were soliciting me, but I haven’t heard it since.


  3. Davida Chazan October 25, 2022 / 4:23 am

    So… I tried to go to their website and Go Daddy said that my country IP is blocked by the site. Hm… I wasn’t impressed by their Facebook page or Twitter page. As for that NDA… WHAT? I mean, what aren’t you aloud to disclose? Your name? The fact you got a free ARC? The fact that they use affiliate links for the books on Amazon? It makes NO sense at all. Hard pass on this one, if you ask me!

    Liked by 1 person

    • Mint October 25, 2022 / 10:31 am

      This is all so bizarre to me! That you wouldn’t even be able to view the site? I didn’t pick up on the affiliate links on Amazon but that also seems like a poor practise (does this mean they heavily encourage people to leave positive reviews so they get more clicks?)

      Liked by 1 person

      • Davida Chazan October 26, 2022 / 6:03 am

        I’m thinking that they’re the only ones who would get the commissions, if anyone does click and buy from their links. It does sound like a scam to me, since they don’t pay you anything, and you might not be able to use your own affiliate links.

        Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s